Poverty in England: how Experian ranks where you live

Which places are at the biggest risk of poverty across England? See the data from credit reference agency Experian
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• For smaller areas look at this: the Indices of Multiple Deprivation mapped
Experian poverty maps of England
Experian poverty maps of England. Click here to explore the interactive map

How poor is your area - and how much worse will it get?

Credit reference company Experian, besides supplying information to credit cards companies and banks, also provides data for the public sector – and has given us this data.

It ranks every English local authority by a set of key poverty indicators, they include:

• Greatest overall risk of poverty taking account of multiple factors
• Greatest likelihood to contain those in current poverty
• Greatest likelihood to contain those who may fall into poverty in the short to medium term
• Greatest likelihood to contain those who may fall into poverty in the longer term
• Greatest likelihood to contain households whose income is less than 60% of the median for England
• Likelihood for the presence of households at risk of long-term unemployment
• Likelihood for the presence of households at greatest risk of experiencing child poverty
• Greatest likelihood to contain households at risk of financial exclusion
• Greatest likelihood to contain households at risk of chronic obstructive pulmonary disease

Where do they get the facts from? Experian says:

The majority of indices are derived from our proprietary sources and our own modelled work. A key input for most of the indicators is Mosaic Public Sector, a version of Experian's consumer classification but designed specifically for use by Public Sector organisations. Mosaic contains over 400 data variables. Two thirds of the indicators use the linkage between Mosaic Public Sector and external data to derive a baseline to create a specific indicator of poverty. The other third are based upon either Experian proprietary consumer marketing data, or modelling of publically available data such as the Index of Multiple Deprivation, HMRC data on Child Poverty and Claimant Count data from NOMIS (unemployment).

The data shows just how the north-east of England is at the top of these indicators. The key rankings are:

• Most at risk of falling into poverty: Middlesborough
• Most likely to contain people living in poverty: Hull
• Most at risk of long-term unemployment: Newham
• Greatest risk of child poverty: Newham
• S Tyneside is the place most at risk of households with COPD, chronic obstructive pulmonary disease

The other side of this is the most 'resilient' places: City of London, Westminster, Richmond, Hertfordshire and Buckinghamshire.

How does it compare to the places suffering the biggest cuts in public spending?

The full data is below. What can you do with it?

Data summary

Experian rankings of local authorities

Click heading to sort table. Download this data
Local Authority (District/Borough, City, Metropolitan- excludes Counties)
Overall risk of poverty
In current poverty
Income less than 60% of the median for England
Risk of long term unemployment
Greatest risk of child poverty
Risk of financial exclusion

SOURCE: EXPERIAN
Middlesbrough 1 2 2 18 14 6
Kingston upon Hull 2 1 1 11 18 9
Knowsley 3 4 7 10 12 5
Hartlepool 4 6 9 13 21 13
Liverpool 5 5 5 12 27 3
Nottingham 6 3 3 21 16 7
Manchester 7 7 4 17 17 1
Stoke-on-Trent 8 11 14 14 26 8
South Tyneside 9 9 12 20 20 4
Blackburn with Darwen 10 10 22 15 31 14
Leicester 11 8 6 35 13 15
Wolverhampton 12 12 11 24 19 11
Halton 13 19 23 29 37 19
Sunderland 14 13 17 22 23 12
Mansfield 15 15 28 37 43 25
Rochdale 16 24 51 25 44 21
Newcastle upon Tyne 17 16 10 47 46 23
St Helens 18 34 46 46 54 33
Birmingham 19 14 13 49 30 22
Burnley 20 22 54 16 51 18
Redcar and Cleveland 21 27 20 63 65 49
North East Lincolnshire 22 18 15 48 74 41
Gateshead 23 32 40 30 45 10
Stockton-on-Tees 24 36 32 60 61 35
Sandwell 25 21 19 32 29 16
Salford 26 29 44 40 55 20
Oldham 27 30 56 38 53 31
Doncaster 28 31 25 36 40 30
Walsall 29 40 35 41 38 17
Bradford 30 28 50 50 48 46
Barrow-in-Furness 31 20 27 33 52 47
Pendle 32 23 39 27 56 28
Barnsley 33 38 37 28 39 27
Rotherham 34 44 41 43 42 29
Corby 35 49 69 23 24 2
Lincoln 36 17 8 67 83 24
Bolton 37 45 63 39 63 43
Sheffield 38 39 26 52 57 38
Bolsover 39 41 47 26 25 36
Ashfield 40 37 34 51 49 52
Derby 41 42 38 56 58 50
Preston 42 35 29 66 77 26
County Durham 43 48 45 34 34 32
Hyndburn 44 33 57 45 69 39
Copeland 45 47 49 31 35 56
Wigan 46 55 78 55 70 58
Great Yarmouth 47 25 24 76 92 72
Coventry 48 46 33 57 67 51
Wirral 49 56 74 72 94 63
Telford and Wrekin 50 66 61 68 68 53
Plymouth 51 43 21 73 75 57
Wakefield 52 63 72 54 60 44
North Tyneside 53 65 79 62 72 34
Norwich 54 26 16 77 85 40
Tameside 55 58 82 44 78 45
Chesterfield 56 53 59 53 62 48
Darlington 57 60 64 71 101 37
North Lincolnshire 58 72 65 78 73 84
Leeds 59 52 43 91 91 59
Kirklees 60 64 77 74 86 61
Bassetlaw 61 67 68 69 64 83
Peterborough 62 68 85 58 80 54
West Lancashire 63 89 108 97 97 73
Allerdale 64 76 75 75 79 71
Sefton 65 79 103 104 110 91
Newcastle-under-Lyme 66 75 83 80 84 75
Dudley 67 77 80 89 93 65
Calderdale 68 74 98 81 98 67
Northumberland 69 86 92 82 87 70
Carlisle 70 70 67 86 103 66
Blackpool 71 51 52 87 123 93
Ipswich 72 62 58 102 111 64
Wellingborough 73 91 110 112 119 94
Newark and Sherwood 74 85 95 90 88 98
Boston 75 82 76 95 112 80
Luton 76 69 62 100 76 55
Rossendale 77 84 112 70 100 79
North East Derbyshire 78 111 123 94 90 89
East Staffordshire 79 92 100 98 113 86
Bury 80 101 131 92 118 85
Nuneaton and Bedworth 81 105 117 85 96 92
Gloucester 82 83 91 109 120 82
Cannock Chase 83 102 93 96 95 90
Southampton 84 54 18 103 99 68
Hastings 85 59 60 110 114 110
Warrington 86 115 130 105 130 88
Portsmouth 87 57 36 64 50 87
Tamworth 88 90 71 111 106 76
Northampton 89 104 97 107 127 60
Waveney 90 78 70 113 124 104
Bristol 91 71 30 108 104 78
Newham 92 50 66 1 1 115
Erewash 93 107 115 99 108 99
Thanet 94 73 73 121 132 102
West Lindsey 95 123 119 133 139 139
Redditch 96 94 96 114 122 42
Havant 97 99 127 122 117 69
Amber Valley 98 119 132 101 107 114
Cheshire West and Chester 99 124 138 132 141 109
King's Lynn and West Norfolk 100 140 134 134 140 132
Swale 101 96 86 139 135 108
Fenland 102 118 113 116 131 136
Lancaster 103 93 55 144 157 134
Solihull 104 146 192 130 129 100
Barking and Dagenham 105 88 163 8 11 81
Milton Keynes 106 135 164 135 121 95
Chorley 107 125 149 117 142 107
Gosport 108 108 126 129 133 105
Basildon 109 113 136 131 138 96
Greenwich 110 98 133 42 15 74
Swindon 111 143 167 136 136 96
Worcester 112 138 121 154 147 106
Wyre Forest 113 122 129 149 152 123
Sedgemoor 114 131 143 142 151 116
Stockport 115 142 179 127 160 124
Gravesham 116 106 114 151 115 138
Scarborough 117 114 106 155 172 126
Dover 118 110 118 146 143 120
Kettering 119 132 141 126 159 101
Trafford 120 152 170 143 146 117
Exeter 121 81 42 169 149 122
Thurrock 122 121 124 150 158 113
Medway 123 95 84 123 154 131
Haringey 124 80 90 5 5 151
Breckland 125 151 150 157 165 158
North Warwickshire 126 155 158 140 137 148
Cheltenham 127 134 104 184 166 111
Wyre 128 159 169 159 184 152
Southend-on-Sea 129 127 148 119 126 133
Broxtowe 130 144 137 137 144 130
Gedling 131 154 168 128 161 149
Harlow 132 109 105 125 173 140
Lewisham 133 97 116 6 7 128
South Kesteven 134 162 161 161 168 137
Bedford 135 133 147 177 150 118
High Peak 136 167 174 186 189 154
Hackney 137 61 53 2 2 77
Tendring 138 141 146 166 174 228
East Lindsey 139 164 102 162 163 180
Cornwall 140 148 109 176 182 168
South Derbyshire 141 178 173 145 153 187
Stafford 142 171 177 171 175 153
Weymouth and Portland 143 130 139 172 169 145
Cheshire East 144 179 208 174 192 146
Brighton and Hove 145 128 88 120 105 143
Southwark 146 87 89 3 3 62
Eastbourne 147 112 99 168 170 172
Waltham Forest 148 117 181 7 4 156
East Riding of Yorkshire 149 173 159 164 179 173
Selby 150 177 172 179 181 119
North Devon 151 158 151 183 193 186
South Ribble 152 176 187 167 191 184
Ashford 153 163 178 198 187 144
Rugby 154 175 183 170 185 127
North West Leicestershire 155 172 165 163 167 164
York 156 160 107 218 204 125
Staffordshire Moorlands 157 183 189 158 171 166
Tewkesbury 158 205 248 189 190 179
Torbay 159 116 111 191 202 196
Slough 160 149 142 156 82 141
Canterbury 161 137 81 232 197 197
Shepway 162 129 152 182 188 174
East Northamptonshire 162 181 166 152 178 169
Charnwood 164 136 87 200 205 155
Taunton Deane 165 156 160 190 196 159
Torridge 166 174 135 175 180 189
Colchester 167 150 153 202 195 162
Bexley 168 198 294 165 128 170
Enfield 169 157 203 83 28 178
Forest of Dean 170 182 156 185 183 167
Isle of Wight 171 153 128 192 200 215
Oxford 172 120 31 208 164 112
Shropshire 173 191 175 195 199 171
Lambeth 174 100 101 9 8 142
Reading 175 170 145 148 125 135
Tower Hamlets 176 103 122 4 6 103
South Holland 177 202 162 173 177 195
Croydon 178 165 237 65 22 225
Lichfield 179 197 193 203 207 147
Brent 180 147 157 61 9 150
Crawley 181 166 200 187 155 129
Herefordshire 182 189 171 213 219 165
Mendip 183 185 155 212 230 194
Adur 184 186 204 211 209 217
North Somerset 185 196 213 214 222 230
Maidstone 186 188 206 206 198 193
Stevenage 187 145 154 180 210 191
Dartford 188 168 182 188 162 235
Hounslow 189 200 274 115 33 161
North Kesteven 190 224 190 199 211 253
Melton 191 201 194 216 233 190
Mid Devon 192 184 180 196 203 176
Bath and North East Somerset 193 169 125 220 218 198
Oadby and Wigston 194 187 184 207 213 221
Forest Heath 195 195 202 178 186 163
Malvern Hills 196 229 233 248 235 201
Islington 197 126 120 19 10 160
South Somerset 198 204 195 209 216 208
Hinckley and Bosworth 199 211 205 204 212 202
Braintree 200 190 188 222 229 199
Bournemouth 201 139 94 205 201 121
Havering 202 230 308 153 145 200
Ealing 203 199 247 106 32 209
St Edmundsbury 204 192 199 201 217 157
Stroud 204 213 210 217 225 223
South Staffordshire 206 233 215 194 206 188
Wiltshire 207 218 235 225 228 210
Rushmoor 208 210 211 238 221 213
Huntingdonshire 209 232 242 215 233 211
Babergh 210 221 207 226 242 231
Wandsworth 211 194 230 79 59 203
Richmondshire 211 262 240 236 236 229
Warwick 213 217 185 260 231 207
Daventry 214 245 250 221 227 182
Cambridge 215 161 48 210 194 177
Central Bedfordshire 216 227 226 242 250 206
Cherwell 217 231 264 223 220 181
Poole 218 219 198 240 248 204
Hillingdon 219 242 297 193 89 226
Basingstoke and Deane 220 212 253 239 243 192
South Gloucestershire 220 216 222 228 251 266
Rother 222 214 229 241 245 264
Redbridge 223 206 255 118 36 289
Aylesbury Vale 224 226 259 257 238 214
Sutton 225 249 318 138 102 240
Bromsgrove 226 254 262 243 244 222
Arun 227 203 219 233 249 244
Test Valley 228 238 279 255 241 212
North Norfolk 229 220 186 224 232 269
Worthing 230 193 223 219 215 234
North Hertfordshire 231 223 243 237 240 227
West Somerset 232 214 176 227 226 219
Craven 233 257 272 229 263 237
Wycombe 234 246 261 244 208 216
Teignbridge 235 207 196 246 256 232
Merton 236 209 289 88 41 276
Bromley 237 260 319 160 148 254
New Forest 238 241 267 278 258 243
Lewes 239 222 216 250 260 270
Suffolk Coastal 240 235 221 231 247 284
Chelmsford 241 247 245 251 255 259
Fylde 241 255 276 235 254 287
Fareham 243 256 283 256 262 239
Tunbridge Wells 244 237 252 247 237 241
Eastleigh 245 243 258 249 245 257
Wychavon 246 253 249 234 252 205
East Devon 247 240 232 277 274 251
Broxbourne 248 250 217 245 224 261
Woking 248 276 293 269 223 249
Camden 250 180 140 59 47 248
Welwyn Hatfield 251 234 144 267 239 183
Tonbridge and Malling 252 225 224 273 261 233
Maldon 253 251 234 275 279 306
Christchurch 254 275 277 254 253 238
Sevenoaks 255 252 284 280 270 265
West Dorset 256 258 238 259 267 272
Chichester 257 236 251 281 269 224
Derbyshire Dales 258 289 266 264 276 260
Hambleton 259 267 269 291 291 218
Rushcliffe 260 276 257 252 259 252
Surrey Heath 261 295 315 318 278 296
Mid Suffolk 262 270 220 263 266 275
Three Rivers 263 290 298 284 273 256
Hertsmere 264 273 228 287 257 273
Hammersmith and Fulham 265 208 191 84 66 185
Castle Point 265 265 244 272 283 278
Wealden 267 279 282 298 295 300
Cotswold 268 278 280 262 268 245
Dacorum 269 263 275 268 264 274
Barnet 270 244 265 147 109 295
Watford 271 271 246 230 176 236
Epping Forest 272 283 271 283 279 282
South Hams 273 264 212 270 287 247
Winchester 274 261 227 292 292 246
Harrow 275 269 299 181 71 316
Rochford 276 294 296 315 302 297
Chiltern 277 298 314 308 288 281
West Devon 278 239 201 258 265 294
South Lakeland 279 284 260 282 298 242
Blaby 280 296 263 270 294 293
West Berkshire 281 285 288 306 282 271
East Cambridgeshire 282 268 218 279 293 317
South Norfolk 283 272 214 265 285 298
Harrogate 284 274 273 276 299 255
Kensington and Chelsea 285 248 197 124 116 268
Eden 286 288 241 266 281 258
Guildford 287 266 254 289 271 288
Bracknell Forest 288 259 270 274 272 250
Ribble Valley 289 287 292 261 307 314
North Dorset 290 280 225 293 297 263
Wokingham 291 314 317 303 290 299
Harborough 292 304 291 286 303 280
Brentwood 293 300 313 301 300 310
East Hampshire 294 286 286 294 296 285
Reigate and Banstead 295 298 305 288 289 291
Ryedale 296 292 239 290 314 262
Waverley 296 301 278 313 304 305
Stratford-on-Avon 298 305 281 299 305 286
Westminster 299 228 209 93 81 220
South Oxfordshire 300 312 309 302 301 277
East Dorset 301 311 304 309 317 311
Mole Valley 302 315 320 300 312 290
Broadland 303 282 236 285 306 313
Rutland 304 308 231 296 316 301
Spelthorne 305 303 306 295 275 282
South Cambridgeshire 306 317 303 322 309 302
Horsham 307 291 301 304 314 304
Vale of White Horse 308 297 295 310 313 292
Mid Sussex 309 309 307 307 310 309
Epsom and Ewell 310 316 311 319 277 308
East Hertfordshire 311 313 285 316 320 307
Windsor and Maidenhead 312 307 302 297 284 279
City of London 313 306 326 141 134 175
St Albans 314 319 316 311 286 321
Purbeck 315 293 256 317 318 267
Kingston upon Thames 316 281 287 197 156 320
Elmbridge 317 323 310 320 311 312
Runnymede 318 310 268 305 308 318
West Oxfordshire 319 302 290 312 319 315
Richmond upon Thames 320 318 325 253 214 319
Uttlesford 321 321 300 321 323 324
South Bucks 322 320 321 325 322 322
South Northamptonshire 322 322 312 314 321 303
Hart 322 324 323 323 324 323
Tandridge 322 325 322 324 325 324
Isles of Scilly 322 326 324 325 326 324

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