Target Confirms Plans to Bring Dedicated Apple Shops to 25 Stores
Reuters reports that Target has confirmed its plans to launch "store-within-a-store" concepts for Apple products in 25 of its stores around the United States. The announcement comes alongside a broader effort called "the Shops at Target" that will offer special focuses on certain products and brands.
Target Corp (TGT.N), known to many U.S. shoppers as the place to go for trendy, low-priced merchandise, will soon have shops within its discount stores selling everything from dog treats to high-end home accessories.
Target also confirmed during a presentation on Thursday that it will have 25 stores featuring special displays of Apple Inc (AAPL.O) merchandise, a move that had been speculated about last week.
Word of Target's plans first surfaced late last week, with Apple and Target reportedly teaming up to place the locations in areas without sufficient customer base to support full Apple retail stores.
Neither Apple nor Target has provided details on just what the store-within-a-store concepts will entail, although some are looking to perhaps a scaled-down version of the "Apple Shop" model used in many Best Buy stores as a possibility.
Popular Stories
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
Top Rated Comments
Any time I've gone in to an Apple store, it's been more than a frustrating experience to get any help from their employees. Not to mention the store is jam packed with customers "playing" rather than buying anything. Great idea and concept, but horrible in practice.
I avoid the Apple store at all costs.
Just because someone shops at Target or Wal-Mart doesn't mean they don't have a decent amount of money to spend. People buy $600 Dyson vacuums at Target like it is nothing.
The average Target customer may not have ever thought about buying a $2,000 MBP there, but that is because there hasn't been a sexy display that they have to walk past every day to go buy bananas. Increasing reach and visibility is entirely the point of this initiative.
I hope a few of those stores make it to the big hole around Montana.
Praying for one of them to be in Rapid City, SD!
Ratio of Apple stores-to-population
The dark blue indicates more stores, lightest blue the least, and grey none.
Source:
http://appleappraisal.wordpress.com/2010/02/28/apple-retail-stores-fun-facts/
and here's a bit more accurate map:
http://www.ifoapplestore.com/stores/population_density.html
The map might be a little old (Little Rock, AR and Spokane, WA and a few other places now have Apple Stores)
This is the most-up-to-date map I can find of current Apple Stores:
http://www.ifoapplestore.com/stores/store_map.html
"Elitist <insert not-so-nice descriptive word here>"
Some people are scared that their sacred social status will be ripped away once Apple products become more and more mainstream. Hilarious.