Partnering with the CTIA, the ESRB is bringing its familiar E-for-everyone rating system to mobile applications by means of a cursory multiple-choice questionnaire about sexual content, language, and the sharing of user-generated content and location information. Once completed, the app is then rated "within seconds" – unlike the much more detailed rating process used for console games. The certification lasts for the life of the app, with no hard renewal requirement, although, "if subsequent updates to an app modify its content in a way that may affect its rating," the guidelines suggest that it "should be resubmitted."