Former iTunes guru and current head of Apple's Internet services Eddy Cue has been promoted by Tim Cook to senior vice president of Internet and software services, according to a memo seen by 9to5Mac. Cue, who was put in charge of MobileMe in 2008 after its disastrous launch, will also become part of Apple's executive management team.
In Cue's earlier years, he was involved primarily with iTunes, and had a "major role" in creating the iTunes Music Store that launched in 2003, according to an e-mail from Cook announcing his promotion. After MobileMe was released in 2008 and didn't perform up to Apple's standards, Cue was appointed to lead all of Apple's Internet services, including MobileMe, iTunes, and the App Store.
In his new new role, Cue will add iAd and the upcoming iCloud to the roster of services he oversees. iAd has reportedly been underperforming since its release in 2010; presumably, Cook hopes Cue will be able to guide the program to success while making sure iCloud rolls out smoothly with the launch of iOS 5 in the next few months.
Cue will now report directly to Cook, according to the internal e-mail. "I have worked with Eddy for many years and look forward to working with him even closer in the future," Cook wrote.
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