Facebook has launched a job-hunting app in hopes that its network of more than 1 billion users will help people find their next career opportunity.
The Social Jobs app announced on Wednesday is a result of Facebook's year-old partnership with the U.S. Department of Labor, the National Association of Colleges and Employers, DirectEmployers Association, and the National Association of State Workforce Agencies. The app has job listings from other online job boards like BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com. Right now, users can browse through more than 1.7 million openings. A ticker at the top of the app shows the exact number of available jobs.
So will a site typically considered a casual social network be useful for professional purposes? Facebook is a repository for users' day-to-day activities, including updates that might be inappropriate if you're using the site to look for a job. There have been cases where people have lost their jobs because of updates they posted on Facebook, and employers have gotten sued for asking for their employees' Facebook passwords.
Sites like LinkedIn are built to cater to people's professional identities, targeting very specific qualities -- skills, past jobs, languages spoken, and more -- that someone might want to highlight when searching for a job or presenting themselves to recruiters. Unlike LinkedIn, Facebook has a very hazy boundary between social and professional. But the Social Jobs partnership found in its research that Facebook is a useful site for both job hunters and recruiters. In a survey of 530 employers, the National Association of Colleges and Employers found that half of employers use Facebook in the hiring process, and more than half anticipate it becoming a more important tool for finding and recruiting talent. The vast majority said that Facebook helps decrease print advertising for job openings, and that the site can be used as a networking tool to get jobs.
That said, Facebook isn't actually hosting the job listings. At launch, the app functions more as an aggregated search tool than anything else. Users can find jobs through the app, but once they try to learn more about a job, it points them to another app. The Work4Labs listings, for example, often links back to the hiring company's Facebook page. If someone wanted to apply for the Head of Lighting position at Cirque Du Soleil, the new Social Jobs app would link to the Cirque Du Soleil hiring page on Facebook. The user would have to access the separate Work4Labs app if they wanted to see if anyone in their network could refer them. Should they want to apply, they would get pointed all the way back to Cirque Du Soleil's official website.
It's far from a seamless process, and there are several other glitches (Monster jobs showing up in the Work4Labs page, links going to a company's Facebook Timeline, etc.). There is a lot of potential for Facebook to connect users to jobs -- and create another source of revenue in the process. But in its current state, Facebook's Social Jobs app is more of an extra side tool than an actual player in the job-hunting space.
