Nearly 90,000 backers pledged over $3.3 million dollars on Kickstarter to make video game developer Double Fine’s new adventure game project a reality. But Double Fine's immense success worried some projects that they would suffer from reduced contributions as a result.
Not so, says Kickstarter. In fact, in a post on Kickstarter’s blog, the company estimates that Double Fine Adventure brought more than 60,000 first-time backers to the site and nearly a quarter of those users have gone on to support other projects since. While most of those additional dollars went to other games-related pledges, the company estimates that about $250,000 had also been pledged to non-game projects.
Or consider yet another Kickstarter success story, webcomic Order of the Stick, which raised just over $1.25 million dollars to reprint older, out-of-print editions of the comic’s earlier books. Metrics indicate that the number of comics-related pledges doubled after the webcomic’s campaign launched. Similarly, Kickstarter estimates that nearly a quarter of backers whose first pledge was to Order of the Stick have since backed at least one other project.
Contrary to what some might think, “projects aren't fighting over a finite pool of Kickstarter dollars or backers" reads the post. "One project's backer isn't another project's loss.” Combined, new users contributed over $1 million to additional projects.
The takeaway, says the company, is that ”these projects illustrate how the Kickstarter ecosystem is strengthened with each new project and backer”—to the extent that some first-time Double Fine and Order of the Stick supporters even pledged money to projects in the "dance" category.
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