Made in the USA —

Motorola taps into American patriotism to advertise the upcoming Moto X

There's no launch date for the Android handset just yet, but the advertising has begun.

As the summer days drone on, Motorola leaks more and more information about its forthcoming Android handset. The "superphone" was merely teased at last months' AllThingsDigital D11 conference, but it looks like Motorola has gone ahead and flipped the switch on its advertising campaign for the Moto X.

Ad Age posts that Motorola is heavily playing up the fact that the handset was designed and assembled in the US, with a photo of a happy couple enjoying typical American summer fun. You can check out the advertisement in its entirety up above, but it will also be published in tomorrow's editions of The New York Times, The Washington Post, USA Today, and The Wall Street Journal to coincide with the upcoming Independence Day holiday. Nothing says patriotism like an Android handset made in America.

In the ad you can see the company's new logo, which is a bit more colorful than its predecessor. Motorola also refers to itself as "A Google company," which should help establish the brand with consumers who may have missed the change in ownership.

Channel Ars Technica